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Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Nov 19, 2012

The Complete Blogger SEO

These days creating a blog is pretty easy. There are main websites providing blogging services. Just register, give your blog a name and publish few posts, that's it your blog is online. Your blog is your voice and you want your voice to be heard by large number of people. To reach more number of audience one must implement SEO.
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blogger seo

What is SEO?

SEO(Search Engine Optimization) is nothing but optimizing your website or blog's content in such a way that it should be search engine friendly in the sense it should appear in search results. Every one can't remember your blog's url until it becomes familiar with the netizens. So visitors should reach your blog through search engines only. Now we will learn SEO implementation on a blogger blog.

Steps to Implement SEO on a Blogger Blog

1. Post Title

Give your post a title which suits to your content. We recommend you to do some google search so that you will get an idea how related posts are there on the web.

2. Permalink

When you publish a post blogger automatically generates an url from the post title. But if your post title is lengthy url will be broken. For this blogger introduced permalink where bloggers can provide custom url to their post. Read this post to know how to create permalinks. Permalinks for blogger blog

3. Post Content

In order to get more traffic to your blog we recommend you to use Google adwords Keyword Tool. It gives how search patterns are going on for a particular keyword or phrase and how much traffic. Use those keywords in your post. 

**Note: Too much usage of Keywords will be considered as spam. So use keywords optimally.


4. Headings 

Use headings and sub-headings properly in your post because search engines consider headings as header tags. You can find heading options in Text format options available in blogger post editor. 

5. Search Description 

When we search for something we will see under each search result some description available that is called search description. By seeing search description user gets an idea of what that particular post is about. In blogger post editor you will find search description field on right of the screen. Provide 2-3 lines of catchy description about your post.

6. Image Search Engine Optimization

Optimizing your blog's images is also a search engine optimization. The optimized blog's images will appear in google images search. When you upload any image to your blog just click on the image, click on properties and provide Title, Alt attributes. Read this post to know more about image seo. Image Search Engine Optimization

7. Labels

As a blogger you publish posts on different topics. It is important to categorize your posts based on the topic. For example If you observe this blog you will find How To, Blogging Tips, SEO on top of this post, these are the few labels which I used to categorize my posts. You will find Labels in blogger post editor right side under Post Settings.


8. Custom 404 Page

While browsing we often encounter page not found(404) error. This is frustrating to users. Creating a custom 404 page is also one of the search engine optimization techniques. Read this post to know how to create a custom 404 page in blogger

9. Sitemaps

Okay you published a post and what next? Search engines crawl better if you provide a sitemap in order to index in their websites directory. A sitemap provides an in detail structure of your website or blog.  Visit ctrlq, enter your blog url and generate the sitemap. Copy and paste the sitemap in google and yahoo webmaster tools. Read the complete post here Webmaster Tools 

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blogger seo tips


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Nov 2, 2012

Custom 404 Page for Blogger Blog

While surfing web sometimes we may encounter Page not found error. This is because may be user entered  the incorrect url or the the page user is looking for doesn't exist. This is called Page Not Found error 404.  Creating a custom page not found is also one seo strategy. Websites or blogs with Custom 404 page gets good page rank compared to rest.



Custom 404 Page for Blogger Blog

Creating a custom 404 page in blogger is very easy. Just follow below simple steps
1. Go to Blogger dashboard, click on Settings and then click on Search preferences.
2. Now under Errors and Redirections you can see Custom Page Not Found
3. Now click on edit and write your own html code for custom 404 page as shown in below pic and finally save changes. That's it you are done with creating a custom 404 page for your blogger blog.
Blogger Blog Custom 404 Page
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Oct 28, 2012

Image Search Engine Optimization

As I told earlier page ranks depends on different factors, one such factor is website images. Now we will learn how to optimize website images for good page rank. Ever wonder how google images search work? Earlier I had a wrong notion that we can upload images to google images. But google images search works similar to google search.  Content developers or publishers use images in their websites. Based on your page rank your images will appear in google images search related to the query. 

How to Optimize Website Images
Optimizing images is also a search engine optimization technique. We use image tag to place images in our websites. Typical image tag looks like this 
<img src="url of image" />


Image Tag Alt attribute

Search engines crawl better if you provide alternate attribute to your image tag. An alternate attribute gives an alternate information to the image. If for some reasons browser can't load images then this alternate description will be shown. We can define alternate text like below
<img src="url of image" alt="text" />
For example if google search page image fails to load then it will be like in below pic. Here Google in the box is an alternate text.
image tag alt attribute

Image Tag Title Attribute

Title attribute displays text in small box when cursor placed on the image. For example place cursor on above image small text box will appear on your screen as shown in below pic. We can define title attribute like below
<img src="url of image" title="text" />
img tag title attribute

Blogspot Blog Img Tag Title and Alt attributes

You can add title and alt attributes to blogger blog in 2 ways
1. After uploading image in post editor click on image and select properties to add title and alt attributes to image as shown in below pic.
Adding alt and title attributes to img tag

2. Blogspot bloggers while writing new posts after uploading a pic to your post click on HTML in your post editor and then find <img and add alt and title attributes as shown in below pic and then save the post.
blogger html post editor

Wordpress Bloggers

Wordpress bloggers can provide title, alt, caption attributes while uploading an image to the post. 

Normal
<img src="url of image" />

Better
<img src="url of image" alt="text" />

Best
<img src="url of image" alt="text"  title="text" />

**Note: Always write text that suits to your image and do not write lengthy texts.
**Watch this video Matt Cutts explaining the importance of alt Tag.




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Aug 29, 2012

The Best Way to Get Back Links to Your Blog or Website

Page rank is what webmasters always consider. Page rank and search results are directly related. If page rank is good then that particular page gets top priority in search results. Page rank depends on different criteria like keywords, quality of content, spam, recentness, domain, back links etc

Now we are going to learn about back links. Back links are nothing but links to your blog or website's post in other blog or website. For example you liked this post and if you mention about this post in your blog  post by giving a link to this post then it is called back link. It's like giving reference. If more blogs or websites recommended your blog or blog post then the better page rank will be.

Now you understood what Back link is. Getting good number of back links is a long process because your blog or website should get good recognition and others should recommend your blog or website in their post.  So is there any other way to get back links? yes.


The Best Way to Get Back Links


There are many ways to get back links, of them the best way is submitting your blog or website to online directories. Directories bring blogs or websites under one roof. When you submit your blog or website then it will act as a back link to your blog or website. Some directories crawl your blog or website frequently and gives many back links to your blog or website. For example below pic shows the number back links to my blog, source and the pages which have many back links.
Tech Knol Back Links
List of Directories
dmoz : It's an open directory project. Submitted blog or website will be reviewed by an editor. Once submitted that particular blog or website will be submitted to google, yahoo, bing, ask & AOL search engine. Submitting a blog is tricky as there are many categories and sub-categories choosing the right category is a big task.

indiblogger It is an Indian blogger directory. Submitting blogs, discussing forums, organizing events etc. Following are few directories like indiblogger.

technorati  blog adda  bloggers.com  writeupcafe 

**Caution: There are many blog directories available online, some directories asks for a reciprocal link(mutual link) for submitting a blog or website. Do not submit for such directories because search engines won't consider reciprocal link as a valid Back Link. Hope this helps.. Thank You..



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Jul 29, 2012

Types of Website Traffic

Website traffic refers to user visits to your  website. Website traffic plays crucial role if you want to earn money from your blog or website. If your website sells products the more the traffic the more you can sell products. In case of adsense the more the traffic the more you will earn. There are 4 types of website traffic. Each of them explained in detail below

1. Direct Traffic

If user types url in the browser address bar and visits your blog or website  then it is called direct traffic. To get direct traffic users should memorize your blog or website's url. Normally popular websites like google, yahoo, microsoft etc. gets this kind of traffic. 


2. Organic or Search Traffic 

It is difficult for users to remember each website url they have visited. When user searches for a query if your blog or website post  appears in search results and if user clicks any search result which directs to your blog or website then it is called Organic or Search traffic.  Organic or Search traffic is the one which blog or website admin should look after. If your blog or website has quality content and good page rank then you'll get good search traffic.  For example see the below pic.



3. Referral Traffic 

There are 2 types of referral traffic. 
a). Social Traffic - If you post your blog post link in social pages like facebook fan page, twitter and google+ and if user clicks on that link to visit your blog or website then it is called social referral traffic. This will be high when you have large fan base in social sites.


b). Back links - For example if I liked your blog post and  included a link to your blog post in my blog post then that is called back link to your blog post. This traffic will be high when your blog is popular and people like your blog or website content. For example below pic shows back links to my blog.


4. Feed Traffic 

Feeds are nothing but blog or website posts delivered to subscribed users. Users receives feeds to their mail inbox. When user clicks on received feed and visits your website or blog then it is called Feed Traffic. Feed Traffic will be high if your blog or website has large no. of subscribers. In below pic you can see pie chart showing % of different types of traffics to my blog
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1. Custom URLs or Permalinks for Your Blogger Blog Posts

Jul 25, 2012

Custom URLs or Permalinks for Your Blogger Blog Post


Whenever you publish a new blog post blogger creates an url for your blog post. Normally this url  will be created from post title as shown in below pic.
Blogger Post Settings Permalink
But now you can customize your blog post url using Permalink option. When you are in post editor you'll see Post settings to the right side of editor under which you can see Permalink option as shown in below pic. Click on custom url, type the url you want and then click done. Allowed characters are a-z, A-Z, 0-9 and a dash(-). 
Blogger Post Permalink
This is also one of the search engine optimization which can improve traffic to your blog post. From above 2 images you can clearly see the difference in the urls of my blog post

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Jun 10, 2012

Track Performance of Your Website with Seo Panel

Seo Panel is an open source search engine optimization tool. It helps web masters to track and increase their website's perofrmance. It is an easy to install and easy to use tool. It supports many languages. 

Features of Seo Panel:

seo panel1. Automatic Directory Submission - Submits your website to search engine directories and checks each submission status.
2. Keyword Position Checker - Finds search engine position for targeted keywords on your website.
3. Site Auditor - Audits the seo factors of all pages of your website and gives a detailed report.
4. Google and Alexa Rank Checker - Checks Google and Alexa rank of your website.
5. Backlinks Checker - Checks the number of backlinks for your website in different search engines.
6. Search Engine Saturation Checker - Checks the number of pages indexed in different search engines.
7. Print and Export Reports - You  can easily print and export all the reports generated by Seo Panel.
8. Meta Tag Generator - Generates custom Meta Tags for your Web Pages.

To download Seo Panel click here                                                                    
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Jun 9, 2012

Monitor Your Website's Traffic with Google Analytics

Google Analytics is a free service offered by google which generates statistics about visits to a website. Google analytics has integrated Adwords where advertiser can monitor their ad campaigns and Adsense where publishers can monitor their adsense earnings.


For using google analytics first you need to sign with your google account. Go to Admin panel and add your account, then add new website and then create a profile. Under Track code tab copy the track code and paste it to the website for which you want google to generate statistics. Under social settings Tab add your facebook fan page or twitter or Youtube page url to track statistics.
google analytics


From next time when you login to google analytics click on profile for which you want to see statistics and then Standard Reporting tab on top the screen.  There is also premium version of  analytics available where you can get in depth statistics of your website visits. 
google analytics



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Jun 8, 2012

Submit Your Blog or Website to Webmaster Tools for More Traffic

Having a blog or website doesn't mean that it is search engine friendly. Means your website can't be found in search results. If you want your blog or website to appear in search results it needs to be indexed by search engines. Indexing is nothing but identifying each and every url of your blog or website and adding them to search engine directory. Whenever user enters a query in a search engine like google if query matches to any of your website's or blog's contents corresponding page will be shown in search results based on your site quality and content quality etc.


How to get Indexed by search engines?

Webmaster tools are free service provided by search engines with different tools. Webmaster tools help you in following ways
1. Indexing your website or blog to search engine. 
2. Restrict search engines to particular pages.
3. check how your blog or website is connected with external links.
4. Check which search keywords lead to your  website or blog.
5. Check the status of crawl errors, server errors or indexing errors.

To submit your website or blog to webmaster tools first you need to create a sitemap for your blog or website. There are many sites which generate sitemaps for free.

Ex: http://etechknol.blogspot.com/atom.xml?redirect=false&start-index=1&max-results=500

To submit your Sitemap to Google Webmaster Tools click here. Login with your google account. Click on add site and add your blog or website. Then click on added website or blog. In the next window left side under optimization click on Sitemaps and then click on ADD/TEST SITEMAP to submit your blog's or website's sitemap. After submitting sitemap you can use different google webmaster tools.
google webmaster tools
























To submit your sitemap to bing or yahoo Webmaster Tools click here. Sign in with your windows live id. Add your website or blog and then submit your sitemap to make use of Bing Webmaster tools.
Bing webmaster tools

























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Apr 8, 2012

Title Tags and Meta Tags Boosts Your Website's Ranking

Do you own a website?
Want to know how to make your website search engine friendly?
Want to increase your website traffic?



In order to increase you website's ranking in search engines you must know SEO(Search Engine optimization). Especially title and meta tags drives the attention of search engines and users as well.


1. Create unique and accurate page titles
A title tag tells user and search engine what is the purpose of that particular page is, website or business name and some other information. The content of title tag appear in 1st line of the search results. By seeing this user can decide whether this page is relevant to their search or not.


2. Make use of  "description" meta tag
A meta tag gives search engines what the page is about. A page's title is may be few words or phrase where as meta tag might be a sentence or two or a paragraph. Search engine uses your meta tag description as snippets that will show in search results if matched to user query. Adding description meta tags to each page is always a good practice in case in case if search engine snippets fail to find the text.Avoid using description meta tags that are not related to the page.

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Apr 1, 2012

Search Engine Optimization

Want to know how to make your website/blog search engine friendly?
Can't find your website/blog in google/yahoo/bing search?


The internet has spread across the globe. Every half second a new blog is getting created. Everyday thousands of new sites are joining into internet family. You have created a blog or site what next? You want to get more no. of visitors to your site or blog. People search for stuff in web using search engines. So your site or blog should be search engine friendly. 
How to make your site/blog search engine friendly ?.
Here are few steps that are helpful for optimizing your site/blog search engine friendly ..

Search Engine Optimization is nothing but making small modifications to your sites/blogs which increases your site's user experience and performance in organic search results. What are those modifications?

title tag seo





1. Create unique and accurate page titles
A title tag tells user and search engine what is the purpose of that particular page is, website or business name and some other information. The content of title tag appear in 1st line of the search results. By seeing this user can decide whether this page is relevant to their search or not.















meta tag seo


2. Make use of  "description" meta tag
A meta tag gives search engines what the page is about. A page's title is may be few words or phrase where as meta tag might be a sentence or two or a paragraph. Search engine uses your meta tag description as snippets that will show in search results if matched to user query. Adding description meta tags to each page is always a good practice in case in case if search engine snippets fail to find the text.Avoid using description meta tags that are not related to the page.










alt





3. Improve the structure of urls
altDescriptive categories of file names and documents not only helps you keep your site organized but it could also help better crawling of your documents by search engines. Urls should be simple so that users can easily memorize it and use them as anchor text.Urls should not be lengthy. Search engines crawl into your site pages and displays urls in results relevant to the user search query.
site navigation




4. Make your site easier to navigate
Plan out your navigation based on your homepage which is starting point of navigation for many users. Use breadcrumb lists. A breadcrumb list is a row of internal links at the top or bottom of each page which allows users to easy to navigate to any section of your website or to the homepage. Allow for the part of url being removed. Some users remove some part of the url for more general content. If that page is not there it'll redirect to some error page. Create two sitemaps one for users other for search engines. Submit your site map to search engines.








5. Offer quality content and services
Creating compelling and useful content influence your website more than other factors. Think from users point of you while writing a content. Think how users think about this topic and include those keywords in your content. Create fresh and unique content. Write easy to read text and stay organized  about the topic.

Use images optimally. Use same image format throughout the site. Store all the images in a directory. Use alt tag if you want display few images alternatively. Supply image sitemap to search engine. Use head tag when you want to highlight particular content.

6. Configure your mobile sites
Increased mobile usage with increased cellular network connectivity made people to search in mobile browsers. Create your mobile site and submit mobile sitemap to the search engine. Based on the platform users searching search engines automatically switches between mobile and desktop versions of your site.

7.Promote your website.
When people start discovering your content through search or other ways your links will be gained. Users who follow your feeds will pick up your content if they found it interesting. Link your site to all social media sites and allow users to share the content on their personal profiles.

To submit your website/blog url to google webmaster click here
To submit your website/blog url to yahoo/bing webmaster click here

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